Mbaby Apparel

Signature was tasked with launching Munchkins new line of children's clothes, which represented a new category of product for Munchkin. We began with a comprehensive audit of the marketplace and a set of strategic and marketing recommendations.

 
 
Signature was tasked with launching Munchkins new line of innovative children's clothes, which represented a new category of product for Munchkin. We began with a comprehensive audit of the marketplace, a set of strategic and marketing recommendations. We then dove into coming up with the brand identity and name, direction and ultimately the online commerce experience. Hope you enjoy!
 
 
 
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